Surf Coast Shire 

ECO Certified Destination (Ecotourism) since 2026.

Stretching along Victoria’s iconic Great Ocean Road, the Surf Coast is a place of dramatic landscapes and laid-back coastal living. From rugged ocean cliffs and world-class surf breaks to rolling hinterland farms and tall eucalypt forests, the region offers visitors space to slow down and reconnect with nature.
The coastline is defined by sweeping beaches, rocky headlands and marine sanctuaries, while inland areas reveal river valleys, heathlands and forested trails rich in biodiversity. Towns such as Torquay, Anglesea, Aireys Inlet, Lorne and Winchelsea each offer their own distinct character — from surf culture and wellness to arts, food and heritage.

Outdoor experiences are central to the Surf Coast, with walking, trail running, surfing, cycling and nature-based events providing low-impact ways to explore. Visitors are encouraged to travel thoughtfully, stay longer, and immerse themselves in the rhythm of the landscape rather than rushing through it.

The Surf Coast is committed to balancing visitation with protection of its natural and cultural assets. Tourism here is shaped by stewardship — ensuring that what draws people to the region today is protected for generations to come.  

Our community

The Surf Coast is a community-minded region where connection to place runs deep. The area is part of the traditional lands of the Wadawurrung and Eastern Maar, whose enduring custodianship continues to shape the landscape and its stories.

Today, the community reflects a blend of long-standing families, creatives, adventure enthusiasts, and tourism operators all united by a strong appreciation for the environment. Local businesses and community groups play an active role in caring for the coast, from dune restoration and wildlife protection to waste reduction and sustainability.

Visitors can engage respectfully with the region by supporting local producers and participating in community-led experiences. Markets and small-scale events provide opportunities to connect with locals and gain insight into the values that underpin life on the Surf Coast.

A strong volunteer culture, combined with partnerships between Council, Traditional Owners, land managers and tourism operators, ensures that community voices are central to how the destination evolves.