Bundaberg Rum Visitor Experience
Established in 1888, the Bundaberg Rum Distillery is the home of Australia’s famous rum and has proudly created the smooth, golden liquid for over 135 years. The Distillery Visitor Experience welcomes tens-of-thousands of guests every year and is a world-class tourist attraction with three interactive tour options available, including Australia’s first Blend Your Own Rum Experience, as well as a museum, retail store and bar. During their visit, guests get the opportunity to experience a behind-the-scenes look at the working distillery, learn about the history of Bundaberg Rum and the craftsmanship behind each bottle, and taste several award-winning liquids.
Experiences

Sustainability Commitment
In 2020, Diageo launched its ten-year sustainability plan, "Society 2030: Spirit of Progress," focusing on pioneering 'grain to glass' sustainability with clear targets. By 2030, we aim for Net Zero carbon emissions in our direct operations, including Bundaberg Rum Distillery, and by 2050 across our entire value chain. Our goals also include reducing water usage per drink by 30% and ensuring all packaging is recyclable, with 60% made from recycled materials. We've made strides by installing a 160kW solar system at our Distillery Visitor Experience Centre, cutting electrical use by approximately 260 megawatt hours and saving over 200 tonnes of CO2 emissions annually. For more details, refer to our Spirit of Progress ESG action plan. In June 2023, the Bundaberg Rum Visitor Experience became Australia's first tourism operator to achieve global standard sustainability certification through Ecotourism Australia's Sustainable Tourism Certification. This certification assures guests that their experience is backed by strong sustainability practices that minimize environmental impact while enhancing cultural, community, and economic benefits.
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The Bundaberg Rum Visitor Experience
Discover the genius behind the Bundaberg Rum liquid in our newly renovated Visitor Experience Tours and Distillery Store. The Visitor Experience now offers two new tour experiences in addition to the famous Distillery tour – the Bundaberg Rum Museum Experience and the world’s first Blend Your Own Rum Experience.
The Blend Your Own Rum Experience
Have you ever wanted to become a Bundaberg Rum Master Blender? Now you can with the world’s first Blend Your Own Rum Experience. During this top-shelf experience, you‚Äôll learn the art of tasting and blending our world-famous rum. You‚Äôll then pour it yourself directly from the barrel, cap it, label it, and leave the very same day with two of your very own bottles with your name on them. This experience includes the Museum and guided tour and 2 samples at the conclusion.
The Bundy Bar
Open from 10am until 4.30pm weekdays and 3.30pm weekends, the Bundy Bar showcases the best of what this award-winning Distillery has on offer. With rare and exclusive rums only available here at the Distillery, it’s just one of the reasons the Bundaberg Rum Distillery is a must-do attraction.
The Museum Experience
Located within a retired bondstore that has previously aged some of Bundaberg’s finest rums, this selfguided, self-paced interactive Bundaberg Rum Museum Experience will allow you to see, touch and smell your way through the rich history of Bundaberg Rum. Includes 2 samples.
The Distillery Experience
After exploring the Bundaberg Rum Museum, experience and immerse yourself in the rich history of Bundaberg Rum. Join one of our expert guides on a guided journey deep into the heart of our fully operational Bundaberg Rum Distillery. This experience includes 2 samples and combines the Museum and Guided tours.
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QLD - Bundaberg Region